“94.9 The River” is connected to Boise musically and in the community. “The River” plays contemporary adult music, including new and local new music, but is also well-known for its community involvement with the Treasure Valley's cultural and non-profit organizations. The station can be found year round, broadcasting live at some of the area’s largest events. Local news and weather from KIVI-TV are featured in morning and afternoon drive.
5257 Fairview Ave Boise, ID 83706